Wordflirt FAQs

We help businesses of all sizes and industries, with special expertise in reverse mortgage, real estate, coaching, and business-entrepreneurs.

You can schedule a call, or contact us via phone/email, and we’ll discuss your marketing goals and how we can help. Once you decide to hire us, we will walk you through the process, request information, and begin supporting you.

Once we agree to your service package, we will invoice you. For recurring services, such as website hosting/maintenance, you will add your payment method (credit card, ACH, Paypal, etc.) and your payment will happen automatically each month.

We also offer a commitment bonus to you if you wish to pay annually for any of our services. The bonus is 12 months for the price of 10 months.

Though results vary, clients have reported stronger online presence, more leads, better website performance and improved LinkedIn engagement. Additionally, with the LinkedIn Connect and Nurture strategy, your email list will grow with targeted leads/referral partners every month.

Yes — Wordflirt offers customizable services to fit your business goals. We also offer discounts when you bundle more than one service. Ask us!

We’re a boutique agency, where client relations and support are our top priority. Unlike other agencies – especially web design agencies or freelancers – we pick up the phone, we respond to your texts and we customize all that we do for YOU and YOUR GOALS.

Due to the variety and complexity of our services, prices will vary. This ranges from $97 - $1200 per month. We can discuss your goals and create a package for you.

Many industries, but particularly reverse mortgage, real estate, coaching, recruiting, wellness, and small to mid-sized businesses.  

We also create specializes websites for business who do events, sell products on their site or just want a blog.

A website may have outdated design, slow load speeds, poor navigation or no mobile responsiveness. We redesign to make it user-friendly, and SEO and mobile-optimized. We also look at trends and make sure your website is modern.

Timelines depend on complexity, number of pages, integrations, and your responsiveness during the process. We’ll provide an estimate when we scope the project. As soon as we get all the required content from you, design could take 1-3 weeks.

Your website is your most important digital asset, and should be refreshed every couple of years. Technology changes constantly and you’ll want to make sure your website is performing well. Things like slow loading, not mobile-friendly, outdated design, difficult navigation, and little or no blog/content updates can turn off potential clients. 

Yes, we build it on our proprietary platform and host it for you. This is our monthly maintenance service and it includes hosting, security, stored backups and monthly reports.

All websites have to be “hosted” – we provide that for you on an extremely secure platform. We also maintain the technology of the platform, back it up regularly, provide security and monthly reports.

The monthly fee also includes up to one hour of minor edits. If more edits are needed, you will be charged by the hour. The hour per month does not roll over.

Yes and no. We require our platform for hosting, but you can keep your current domain for your website. 

We will design and host your website on our platform.

No. While we know how to use these platforms, we focus our website design and hosting on our platform. 

After many years of web design, we have found that our platform performs the best. It's fast, looks great on mobile and has great SEO optimization.

Yes! The platform is very intuitive and easy to use. Many of our clients (including nontechnical ones) make updates themselves. The drag and drop technology makes it easy. And we’re always here to help you if you get stuck!

our platform keeps 5 automatic backups per republish. However, we recommend saving a version or taking a screenshot of it before you make your edits. If you have major changes or make a mistake, ask us for help!

That depends on your business complexity and goals. A standard website usually includes a home page, services or products page(s), an "about" page and a contact page. Additional pages may be designed depending on your needs.

Yes! In fact, we encourage it. Active, new content is Google’s best friend! If you are not a writer, we do offer blogging as a service.

Yes. This can be a bit tricky and we may need your photo files to make them look good, but we can do it!

Not necessarily! You can provide your own, or we can “Wordflirt it” — rewriting and polishing it for clarity, compliance, and engagement. Writing is an additional add-on, one-time cost.

No. Wordflirt does not host or manage email. You’ll need to set that up separately (we recommend Google Workspace or similar).

No. Wordflirt does not host or manage email. You’ll need to set that up separately (we recommend Google Workspace or similar).

We design and write monthly newsletter content for your audience, helping keep your brand top-of‐mind and drive engagement. 

The newsletters are intended to be a mixture of education/information regarding your industry, and personal lifestyle content for your audience’s enjoyment. We will manage your email list and monitor delivery rates. 

We work with you to understand your audience, goals, and messaging, then craft content aligned with your brand and marketing strategy. 

We also start with a theme for the month and typically find or create content to reflect it. You may provide content and feedback, but there is no need to worry about it if you don’t want to. We can create the entire newsletter on your behalf.

Maybe. We've used many of the newsletter platforms out there and strongly prefer Mailchimp. It allows us to build beautiful emails and manage your audience easily. If you have another email service you use, such as Constant Contact or Salesforce, we can discuss it.

Broadly many industries, but Wordflirt has strong experience in reverse mortgage, coaching, and small business sectors.

We do not require a contract, however, we strongly encourage you to commit to 6 months to allow for momentum. We require 30 days’ notice to terminate.

Some of our clients prefer to send a newsletter every other month, or quarterly. We can work with you on this.

We collaborate with you to understand your audience, then create a template and monthly theme aligned with your marketing goals. 

We will create the content inside YOUR Mailchimp account. We will help you update your contacts and send the newsletter for you. And if you have the Essentials level, we will also schedule it to “resend to unopeners” a few days later.

Increased brand visibility, stronger audience engagement, more consistent follow-up with leads/referrals — results vary based on list size and quality.

At a minimum, a monthly cadence is recommended to build momentum and keep your brand “top of mind.” But some people prefer to send it every week. We can work with you on content and pricing if you wish to send it more frequently.

We aim to publish newsletters between the 10th–15th of each month, depending on approval and compliance timelines.

We use Mailchimp Essentials — you’ll sign up, then grant our agency access (we will not have billing control).

Yes. We can scrub your list to remove invalid or duplicate addresses. We can even export your LinkedIn connections and verify their emails for a small pass-through fee.

We’ll prepare a test email for your compliance team to review. Just be mindful of their turnaround time so we can meet your send date.

Absolutely! You can pick from our monthly themes or suggest your own. If you have something particular you’d like to promote, such as an event or case study, we can include it as well. Please submit your requests by the end of the prior month.

Just give us 30 days’ notice to pause or cancel recurring billing.

Definitely! The newsletter is customized to you — just send the content before the first of the month.

Mailchimp provides open/click metrics; we can review them with you and make adjustments for better engagement.

We design all content to be as compliant as possible, but final approval is your responsibility to meet lender or investor legal requirements. 

Each email service provider has a monthly platform subscription. Mailchimp typically starts around $12/month and grows in price as you grow your audience.

We audit your LinkedIn profile, optimize it, connect it to automation tools, and run personalized connection + follow-up message campaigns.

It involves optimizing your LinkedIn profile, growing your connections with targeted leads/referral partners, nurturing relationships through drip messaging and engagement, while posting relevant industry content to your feed. 

Professionals who want to increase their visibility, referrals, network, and leads on LinkedIn (e.g., reverse mortgage loan officers, Realtors, coaches, entrepreneurs). 

While timelines vary, engaging consistently + optimizing your profile + targeted outreach normally lead to noticeable improvements within a few weeks to months. Note: we are limited by LinkedIn's rules and we strive to keep your account safe from penalty.

It helps if you have a basic profile, but we can assist with profile optimization as part of the service. We have a particular strategy when it comes to how your profile looks to viewers to optimize your value proposition.

We offer content creation and guidance — depending on your service level, we can write posts, manage content, or train you to handle it.

We review and optimize your profile, and identify your target audience (location, function, industry).

We consult with you about the messaging and then launch connection & nurture campaigns.  Set-up usually takes 1-2 weeks.

We define search parameters (industry, role, location) via LinkedIn Sales Navigator, then send connection requests within LinkedIn’s limits. We take into consideration your target audience and business goals.

After connections are made, we send follow-up messages to build relationships (rather than immediate sale-pitch), e.g., value offers like case studies, webinars. 

Additional engagement may include liking and commenting on posts, endorsements, profile views, and birthday and work anniversary acknowledgement.

For more advanced services, we can send follow up emails and/or SMS messages directly to your new or current connections.

Depending on the service level, yes — we can create posts, engage on your behalf, or train you to post strategically.

Absolutely. We can target fresh segments, activate current connections, revive past relationships, and improve your visible activity. 

Yes. We’ll log in as you (with your consent) to optimize your profile and set up tools. LinkedIn will send you a verification code or ask you to verify the login from the LI mobile app when we log in.

Each time we run a new campaign, we will need you to verify when we log in. We will reach out to you and let you know when we need to do this.

Yes. We use LinkedIn Sales Navigator to run advanced searches for your target audience inside your LinkedIn account. It’s usually free for the first month.

Technically, we CAN run campaigns from a free LinkedIn account but it is not as robust with search cabability which makes it hard to access your ideal connection.

We start slowly (about 10 connection requests/day) and gradually increase to 30/day to safely build momentum.

Over the months (even after a campaign completes) the acceptance rate is between 20-30%.

Yes. We draft and send the full sequence for your approval — including connection request, thank-you, and follow-ups. If the messaging needs tweaking for better results we will test different versions until we have a hit.

They’re automatically removed from the automation. 

We’ll either reply manually on your behalf or notify you to take over, especially if they want a meeting with you. 

Yes — we love to help you nurture your existing network with automatic birthday and work anniversary messages.

Yes. We check it several times a week and alert you if important replies need your attention.

No long-term contract, but we recommend committing at least 3-6 months to see real results. 30 days’ notice is required to cancel.

It’s a specialized marketing offering targeting the reverse mortgage industry. It may include our 3-tier marketing strategy or components of it, a reverse mortgage website and/or monthly newsletters. We customize the service package for you.

Reverse mortgage professionals who want a comprehensive approach across content, digital presence, lead generation and referral partnerships. It is our most powerful strategy for helping you grow your reverse mortgage business.

this is a multi-channel approach combining LinkedIn growth with your target audience, posting relevant and engaging content consistently on your social media pages for both professional and consumer audiences, and a custom monthly newsletter— bundled for greater reach. 

A website specifically geared for the reverse mortgage niche, with the right messaging, professionally designed to appeal to older homeowners and referral partners. 

We write the content for you and work with your compliance department to make sure it is compliant.

Our Founder, Claudia Loens, has been marketing for the reverse mortgage industry since 2012. She understands all of the challenges, and obstacles that reverse advisors face. 

She also knows how to message your programs to seniors, adult kids of aging parents and professional referral partners, like financial advisors, Realtors and those in the elder service industry. 

The reverse mortgage industry is considered “niche” – meaning there are different approaches and requirements according to the industry. 

Things to consider are the audience (seniors + their adult children, financial advisors, Realtors), compliance/regulatory issues, referral-partner networks, and specific messaging around aging-in-place. 

Yes — for this niche we produce educational, entertaining and compliant social media content. 

No problem — our list-growth services (via LinkedIn/referral outreach) are designed to help you build your list. 

We also have additional strategies that can help you grow your list.

Yes — the Marketing Content Vault is an option if you want to post yourself and need ready-made industry-specific content. 

Keep in mind, the vault has content you can use on LinkedIn, but does not include LinkedIn reach outs.

Depending on the package you select, you may be required to pay for LinkedIn Sales Navigator and/or Mailchimp.