LinkedIn Growth and Nurture
Harness the Power of LinkedIn to GROW Your Business
Turn LinkedIn into a Lead Machine Without Lifting a Finger
If you’re not networking on LinkedIn, you’re missing out on one of the most powerful B2B lead generation tools in the world. With over 200 million U.S. users—and 65 million of them decision-makers—LinkedIn is the #1 platform for building business relationships that actually turn into revenue.
Why LinkedIn?
LinkedIn is the first and primary social networking platform for business networking...think of it as a digital Chamber of Commerce.
People use LinkedIn to grow their professional networks, get industry news, and make valuable connections for sales, jobs and collaborations. It's expected and respected.
But it is also much more than that. It is a hardy, reliable platform for finding, communicating with and nurturing sales leads if you do it correctly.
It takes a solid strategy, a proven system and constant effort to fully utilize LinkedIn for lead generation. And we do it for you.
We know how to do it, what to say, and what really works. How do we know? Because we get 80% of our leads from our efforts on LinkedIn.
How it Works
Our goal with the LinkedIn Growth and Nurture service is to get more of the RIGHT KIND of activity on your LinkedIn pages. Our set-up phase includes a review of your current profile to make sure it's optimized. We will make suggestions and help you update your profile accordingly. Then we move to the next series of the process.
Target
When we're ready to begin, we discuss, in depth, your target audience in accordance with the search parameters of LinkedIn's Sales Navigator.
We'll look at location, function, title, industry and more to get the exact target prospect's search criteria.
Connect
We will connect your LinkedIn profile to our campaign automation tool and pull in the results from the LinkedIn search we performed.
We will send out connection requests in accordance with LinkedIn's allowed limits parameter. If you haven't been active, it will require a "warm up" period before we get to full capacity.
Nurture
Once they are connected, we will use the LinkedIn message inbox to send them periodic follow-up messages. The idea is to develop a relationship and eventually ask for a meeting.
Ideally, we will offer them something of value to be a "giver" rather than pitching. This could be a webinar invitation, case study, video, tip or other info that may be of interest to them.
Types of Nurture Campaigns We Can Do
Not all LinkedIn campaigns are about making new connections. We have a variety of campaigns that not only nurture new connections, but also revive previous relationships with connections you already have.
Connection request and follow-up messaging sequences to grow your network with intention
Profile viewing activity to spark curiosity and get you noticed
Engaging messages to first level connections to remind them you're connected and start the conversations
Private messages to members of groups you're in to communicate with people you're not directly connected with
Event notification and invitation to improve attendance at your event
Personalized InMails to people who allow anyone to message them
Birthday and new job messages to first level contacts that keep you top-of-mind
Automatic following so you can engage with content others share
Strategic likes and skill endorsements to stay visible and relevant
Cold email outreach to new connections that bridges the LinkedIn inbox gap
Benefits You'll Love
- Save hours each week with done-for-you outreach
- Grow a network of real connections aligned with your goals
- Create conversations that lead to referrals and revenue
- Nurture your current contacts without being salesy
- Stay active without having to live online
- Get better visibility on LinkedIn when people search for your skillset