Put the "Social" in Your Social Media

Let’s be real – most people log onto their social media sites to play. Take a look at your own network and see what they enjoy…funny pictures, cool images, quotes, sports stats, recipes, shopping, kid stuff. Most of the time it’s a completely social atmosphere…hence the term “social” media. So as a business, how do you jump into the conversation without turning people off? You give them what they want.

Chances are your post about your business is not going to go viral. However, a funny cartoon or saying that relates to your business very easily could.  It’s what I call “putting the ‘social’ in social media”. Here are five steps to put the “social” in YOUR “social media”.

Putting the “social” in your social media strategy is a key aspect of growing your audience, creating “likeability” and growing your business!