How to Choose the Right Social Media Platform

These days, there are many avenues for you to share your message with the world. So many, in fact, it can be overwhelming when you’re first starting out or when you are too busy to manage many platforms. If you have to pick only one social media platform, below is a general guideline for choosing the right one for your messages.

Which Social Media Platform is Right for Your Business?

  • LinkedIn – Our number one choice for nearly ALL businesses. This is a professional network where people come expecting to talk business. Whether you are in B2B or B2C, LinkedIn is a MUST. Here you will find professional groups for every interest, business topic and industry. You start with a professional business profile, then you can create a company page where you showcase your products/services. People can connect with you directly or they can follow your company. There is less fluff on LinkedIn and the members expect to make introductions and network.
  • Facebook – number one for business to consumer (B2C). If you have retail products, personal development, consumer services or information, this is a great platform for you! This platform is third choice for us for B2B because it is highly consumer based. Don’t get me wrong – you should still have a presence on Facebook if you are a business to business company, but more for a branding perspective than for client acquisition.
  • Twitter – Twitter is also good for both B2B and B2C, but there is a science to using it. If you think you can just tweet once in a while, you are not maximizing the beauty of Twitter. Everything moves very quickly on Twitter, particularly if you follow a lot of people that follow a lot of people. Your message needs to be sent many times per day to have the widest reach. However, if you do it right, you will be amazed at the engagement (and new customers!) that you get.
  • YouTube – Who doesn’t like a quick, entertaining and informational video? 52% of marketers worldwide say that video produces the highest ROI for both B2B and B2C (syndcast). You don’t have to have a big budget to produce videos these days. Really, all you need is a smartphone and some creativity. If this overwhelms you, we recommend producing one video per month and sharing it on your other social media platforms just to get started. Keep in mind that when you have a YouTube video embedded in your website, Google looks more favorably on your site when it comes to search results.
  • Google+ – If you’re trying to reach a male audience, Google+ could be a good platform for you. 74% of the users are male and age 18-29 (SproutSocial). It’s great for information sharing and like YouTube, Google loves it when you post actively to Google+ (because it’s THEIR platform).
  • Pinterest – if you have visual products, Pinterest should be your first choice for social media (then link your Facebook and Twitter accounts to it!). Pinterest is particularly good for B2C markets and the demographic is still mainly women.

If you’re new to using social media for your business, we suggest picking one to start with. If you have the budget to pay someone to professionally manage it for you, then you can have a much more robust social media presence, which will, naturally, increase your results.

Don’t miss out on the great opportunity that social media offers your business. The potential reach far outweighs that of traditional marketing if you nurture and grow it over time.

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