What Social Media Sites are Best for My Business?
Facebook
– A must have if you have a brick and mortar business, sell any kind of product or have an online marketing business. For a physical business, Facebook allows check-ins to your patrons, which is a tool that a lot of people like. Your customers can give you direct feedback (both good and bad!) which is real-time data for your company. Facebook is by far the largest social media networking site and one used the most by users who BUY.
Google+
– Google+ is similar to Facebook but has not grown in popularity like Facebook has. I think people were waiting to see if it would produce the results in the same way. But Google+ is not going away. The user demographic is dominated by male users in their 20s and 30s. This is a good venue for recruiting college students. The “hangout” feature is great for holding meetings and/or mini seminars. And, of course, Google smiles upon it’s own site when ranking for search purposes.
YouTube
– Video is huge these days and YouTube leads the pack. You can create your own channel for your business and either produce your own video or share other people’s videos. I recommend this for just about every type of business. I will do a future post on what kinds of videos you could make for your own business.
Pinterest
– This social media site has grown faster in one year than any other website ever! If you have any kind of product, you must be on Pinterest! You can showcase images of your products, one at a time, embed a link to your site and BAM you get more traffic. For consultants, consider pinning quotes, funny pictures or images of yourself and your team.
