Unlock the Potential of Pinterest for Real Estate Marketing

Can Pinterest Help YOU Grow Your Real Estate Business?

In the ever-evolving landscape of digital marketing, staying ahead of the curve and leveraging new platforms can be a game-changer. With over 478 million active users, Pinterest is one such platform that can be a goldmine for real estate marketers. This article will explore the potential of Pinterest for Realtors® and guide you on how to use Pinterest for real estate marketing effectively.

Pinterest, often described as a visual discovery engine, is primarily used for finding ideas like recipes, home and style inspiration, and more. What makes it a great tool for Realtors® is its visual and aspirational nature. Users come to Pinterest to dream and plan. They are looking for new ideas and are open to suggestions, which presents a tremendous opportunity for showcasing real estate properties and neighborhoods.

Pinterest for Realtors®: Why it Works

The first step in understanding how to use Pinterest for real estate marketing is to recognize why it is an effective platform. Here are a few reasons:

Visual Appeal: Pinterest's visual format works perfectly for real estate marketing as it allows realtors to showcase properties in a visually appealing manner. High-quality images and videos of homes can instantly grab the user's attention and encourage them to explore more.
High User Engagement: Pinterest users are not just passive viewers. They actively engage by saving Pins to their boards, making them potential leads. A well-optimized Pin can drive significant traffic to your real estate website.
Long Shelf Life of Pins: Unlike posts on other social platforms, Pins on Pinterest have a long lifespan, often continuing to drive traffic for months or even years after being posted. This makes your efforts more sustainable and gives you a better return on investment.
Advanced Targeting Options: Pinterest's advertising platform offers detailed targeting options. You can target users based on their interests, location, or even based on the Pins they have saved before, allowing you to reach the right audience.

How to Use Pinterest for Real Estate Marketing

Now that you understand why Pinterest is a valuable tool for real estate marketing, let's look at some strategies on how to use it effectively:

Create Inspiring Content: Pinterest users love Pins that inspire them. Instead of just posting property photos, try to create content that gives users ideas. Showcase the lifestyle that comes with the property. Create boards for different home styles, interior design ideas, or neighborhood guides.
Optimize for Search: Pinterest is essentially a search engine, so make sure to optimize your Pins and boards with keywords that users might use to find real estate content. Include keywords in your Pin titles, descriptions, and even your board names.
Use Rich Pins: Rich Pins provide more context about an idea because they show extra information directly on the Pin. For realtors, using Real Estate Rich Pins can allow you to add extra details like the location of the property and the price, making it more appealing to potential buyers.
Leverage Pinterest Ads: Pinterest's Promoted Pins can give your content a boost. You can target specific audiences based on various factors, ensuring that your content reaches the people most likely to be interested in your properties.
Engage with the Community: Pinterest is not just about posting content, but also about engaging with other users. Comment on Pins, repin content from others, and follow users who are relevant to your industry.

Pinterest offers a unique and effective platform for real estate marketing. With its visually driven format and high user engagement, it can help Realtors® showcase their properties in a captivating manner and reach potential buyers more effectively. By implementing the strategies discussed above, you can unlock the potential of Pinterest and take your real estate marketing to the next level.

Posting High Quality Social Media Content is a SNAP

Do you struggle to post high quality content on social media on a regular basis? With all the hats you wear as a Realtor® we KNOW how hard it is. That's why we created easy to edit and post Canva templates. These templates are different than many you will come across. There is REAL content ( not placeholder text!) and you have options - customize them yourself, or download and use the images as-is. And with our pre-written captions, all you have to do is copy, paste and post! Check out our selection below!